Helping Maternal Mental Health Startup Secure the First Round of Fundraising
Boundless executed a precision-targeted digital marketing strategy that not only accelerated platform adoption but also helped secure Vital Start’s first round of funding—winning the 2023 Netty Award for Best Health & Wellness Campaign.
CLIENT: Vital Start Health
CHANNELS: Paid Search, Paid Social
THE RESULTS
%
average CTR
CPC on high-intent audiences
average cost per qualified lead
About the Client
Vital Start Health is redefining maternal mental health services by adding Virtual Reality experiences and a digital platform. The client needed help with an impactful launch of the platform that would also aid them raise a seed round of capital.
THE CHALLENGE
Startups in maternal mental health face a unique set of challenges—they must build trust, educate the market, and prove commercial viability to attract both users and investors.
Key Challenges We Solved:
- Creating mass awareness & credibility for a new category of care
- Driving high-intent leads efficiently to demonstrate investor demand
- Optimizing paid media to balance cost-efficiency and conversion volume
Vital Start Health needed a data-backed marketing strategy that not only captured interest from new audiences but also provided measurable traction metrics to secure funding.
THE SOLUTION
To build brand recognition, attract early adopters, and create investor confidence, we launched a high-performance digital marketing campaign using our proprietary Rapid Fire Testing method.
Paid Social: Testing & Optimization for Maximum Engagement
- Launched Facebook & Instagram campaigns targeting expecting and new mothers, focusing on VR innovation and emotional well-being.
- A/B tested messaging, audience segmentation, and creative formats to identify the highest-performing assets.
- Optimized for cost-efficient lead generation while maintaining high engagement (5% CTR).
Paid Search: Capturing High-Intent Audiences
- Built Google Ads campaigns targeting mothers actively searching for maternal mental health support.
- Structured a full-funnel approach, driving awareness, engagement, and lead generation.
- Achieved a $0.70 CPC on high-intent search audiences, ensuring cost-effective market penetration.
Website Experience Optimization
- Drove high-volume, high-quality traffic to analyze user behavior and optimize conversion paths.
- Used real-time data to refine the website experience, making it easier for visitors to convert into active users.
By leveraging rapid, strategic testing and full-funnel optimization, Boundless helped Vital Start Health gain real market traction, accelerate platform adoption, and successfully secure its first round of funding—solidifying its position as a category leader in maternal mental health.
“Great work, trusted partner for the success of our company!”
– Kirthika P., CEO, Vital Start Health