Helping Maternal Mental Health Startup Secure the First Round of Fundraising
We successfully turbocharged our client’s marketing strategy; helping them to secure their first round of funding and fuelling the fire for future success.
We later won the Netty Awards 2023 for the best campaign in the Health & Wellness Category for this campaign.
CLIENT: Vital Start Health
CHANNELS: Paid Search, Paid Social
THE RESULTS
%
average CTR
CPC on high-intent audiences
average cost per qualified lead
About the Client
Vital Start Health is redefining maternal mental health services by adding Virtual Reality experiences and a digital platform. The client needed help with an impactful launch of the platform that would also aid them raise a seed round of capital.
THE CHALLENGE
Vital Start Health is redefining maternal mental health services by adding Virtual Reality experiences and a digital platform. The client needed help with an impactful launch of the platform that would also aid them raise a seed round of capital.
THE SOLUTION
To build on our success, we turbocharged the Rapid Fire testing method throughout Facebook and Instagram to maximize performance.
Utilizing strategic variables such as audiences and visuals in combination with powerful messaging allowed us to uncover effective strategies quickly.
To further extend this approach online, multiple campaigns were tailored explicitly for the search intent of various maternal health stages – resulting in maximum conversions.
Ran tests to help us identify the effective mix of placement, audience, messaging, and visuals
Drove high volumes of traffic to the new website to learn user behaviors and use the data to improve website experience
Helped the client choose the most effective messaging and visuals to continue to gain traction in the market
“Great work, trusted partner for the success of our company!”
– Kirthika P., CEO, Vital Start Health
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