Increasing Awareness and Proving the Concept for Maternal Mental Health Start Up Fundraising
We successfully turbocharged our client’s marketing strategy; helping them to secure their first round of funding and fuelling the fire for future success.
CPC on high-intent audiences
average cost per qualified lead
Vital Start Health
About the client
Vital Start Health is redefining maternal mental health services by adding Virtual Reality experiences and a digital platform. The client needed help with an impactful launch of the platform that would also aid them raise a seed round of capital.
Our mission was to identify new target audiences, develop compelling messaging and visuals, as well as design effective landing pages – all of which would provide a solid foundation for establishing realistic performance goals.
With the initial benchmark data in hand, we fine-tuned our approach to drive results while ultimately helping our client raise funds by demonstrating their early successes.
To build on our success, we turbocharged the Rapid Fire testing method throughout Facebook and Instagram to maximize performance.
Utilizing strategic variables such as audiences and visuals in combination with powerful messaging allowed us to uncover effective strategies quickly.
To further extend this approach online, multiple campaigns were tailored explicitly for the search intent of various maternal health stages – resulting in maximum conversions.
Ran tests to help us identify the effective mix of placement, audience, messaging, and visuals
Drove high volumes of traffic to the new website to learn user behaviors and use the data to improve website experience
Helped the client choose the most effective messaging and visuals to continue to gain traction in the market