Saturating Puerto Rico’s Healthcare Market with our Concierge Clinic Client
We had the exciting opportunity to help our client reach new heights of success by creating a digital presence on social media. Our focus was to establish them as an authority in concierge healthcare, providing personalized service and support for their clients.
CLIENT: Pravan Health
CHANNELS: Paid Social
THE RESULTS
CPC on cold audiences
CPC on retargeting audiences
additional monthly website visits
%
average CTR
About the Client
A concierge clinic established in Puerto Rico to inspire a healthy lifestyle based on an integrated healthcare model that incorporates wellness, prevention and access to state-of-the-art services and top-level professionals.
THE CHALLENGE
We were entrusted with the challenge of taking our client’s success beyond just word-of-mouth and bringing it to social platforms like Facebook and Instagram.
The goal? To not only elevate their standing as a concierge healthcare provider, but also craft an aspirational lifestyle brand that encourages wellness amongst all socioeconomic levels through informative tips and groundbreaking medical advancements.
THE SOLUTION
Our team’s work with visual assets was a resounding success, driving awareness and sign-ups on multiple social media outlets. With an always-testing approach in mind, our creative opportunities for priority audiences were never-ending – we developed hypotheses to test through regular optimization and iteration of the content.
Our efforts paid off greatly; website traffic increased significantly while unprecedented brand recognition established itself across these platforms.
After examining the performance of our creative across Instagram and Facebook, we saw an opportunity to increase engagement by testing audience targeting techniques.
We made sure not to miss a beat; this full-funnel approach begins with website visits at the top followed swiftly by retargeting those visitors with “request a tour” CTAs.
Build a full-funnel approach on Instagram and Facebook with a goal of new member sign-ups
Gather data that can be later used for retargeting and lookalike audiences
Continuous testing of creative to gain traction in the market through increased brand awareness, website visits
“Boundless Agency created a cohesive digital advertising strategy for our brand. Now, we enjoy a growing number of engaged followers, an impressive volume of website visitors, and a great conversion rate, all of which are the foundations on which we will continue to build our business. We are very optimistic for future growth and could not have been happier with the work that has been done to get us here.”
– David M., CEO, Pravan Health
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