Saturating Puerto Rico’s Healthcare Market with our Concierge Clinic Client
Boundless developed a full-funnel paid social strategy that positioned Pravan Health as the premier concierge healthcare provider in Puerto Rico—generating unprecedented brand recognition, website traffic, and lead acquisition.
CLIENT: Pravan Health
CHANNELS: Paid Social
THE RESULTS
CPC on cold audiences
CPC on retargeting audiences
additional monthly website visits
%
average CTR
About the Client
Pravan Health, a premium concierge clinic in Puerto Rico, provides personalized, preventative healthcare with top-tier medical professionals. While their reputation was growing through word-of-mouth, they needed a scalable, digital-first strategy to expand awareness, increase engagement, and drive new patient sign-ups.
THE CHALLENGE
Concierge healthcare relies heavily on trust and credibility—patients must feel confident in the quality, exclusivity, and value of the service.
Key challenges we solved:
✔ Building a digital presence that reflected premium healthcare services
✔ Establishing authority in concierge medicine through strategic content & ads
✔ Creating an aspirational lifestyle brand that resonated across demographics
✔ Driving new patient sign-ups efficiently via a data-driven paid social strategy
Pravan Health needed a high-touch, brand-building approach that simultaneously generated demand and built long-term brand equity.
THE SOLUTION
To position Pravan Health as the top concierge healthcare provider, we developed a multi-layered paid social strategy.
Brand Awareness & Market Positioning
- Created aspirational and informative ad creatives that positioned Pravan Health as the go-to concierge healthcare provider in Puerto Rico.
- Focused on lifestyle-based messaging to make healthcare feel like a proactive, elevated choice rather than a necessity.
High-Engagement Paid Social Campaigns
- Launched and optimized Facebook & Instagram campaigns with high-impact visuals and informative content to drive engagement.
- Continuously tested audience segmentation and ad creative to refine the most effective messaging.
Full-Funnel Conversion Strategy
- Drove top-of-funnel website visits from cold audiences and retargeted engaged users with personalized “Request a Tour” CTAs.
- Built lookalike audiences based on the highest-converting users to increase efficiency over time.
Our strategic testing and creative optimization successfully transformed Pravan Health from a word-of-mouth brand into a dominant digital player in Puerto Rico’s healthcare market—positioning them for long-term, scalable growth.
“Boundless Agency created a cohesive digital advertising strategy for our brand. Now, we enjoy a growing number of engaged followers, an impressive volume of website visitors, and a great conversion rate, all of which are the foundations on which we will continue to build our business. We are very optimistic for future growth and could not have been happier with the work that has been done to get us here.”
– David M., CEO, Pravan Health