Capitalizing on Shark Tank Appearance

Following their biggest TV debut to date, this company wanted to capitalize on their Shark Tank appearance and get an additional lift in exposure. The client saw a 350% increase in website traffic YoY, and a 200% increase in orders just days after the episode aired.

CLIENT: Dreampad
CHANNELS: Paid Search, Paid Social

THE RESULTS

%

average Facebook CTR

%

website traffic increase YoY

%

increase in orders YoY

About the Client

A revolutionary sleep technology based on years of research, this pillow activates your nervous system’s relaxation response. The product has been reviewed by publications, such as Forbes, Marie Claire, and CNN, and has published research from Columbia University.

THE CHALLENGE

We’ve been tasked with the challenge of capitalizing on a unique and incredible opportunity for our client – leveraging their recent Shark Tank debut to drive additional brand lift, awareness, and sales.

The client had a sense of urgency for the project. Plus, it has been very exciting to leverage the new social proof of a major TV appearance.

THE SOLUTION

To maximize our reach for Facebook, the team crafted two unique target audiences to test against each other through existing customer lists and website traffic data while leveraging interests in Shark Tank and/or sleep.

Simultaneously on Google Ads, we aimed to take advantage of increased search volumes sparked by a recent TV appearance with careful brand-protection tactics as well as non-branded targeting representing various stages of conversion funneling – all designed toward those seeking related products or remedies that could benefit from the technology.

By pinpointing high-volume keywords with lots of opportunities, we were able to quickly deliver results. By consistently staying on top of the performance and optimizing the campaigns aggressively based on the data we were receiving, we were able to decrease the cost per registration and maximize the budget, resulting in impressive KPIs.

Leverage a TV Appearance to build credibility and interest

Test potential audiences to gain insight into demand

Gather data that can be later used to retargeting and lookalike audiences

“Boundless Agency was instrumental to our success on all projects and pleasant to work with. I had full trust in them to accomplish projects and meet deadlines, and they consistently met that trust with exceptional work. A brilliant and enjoyable marketing team; Boundless has my highest recommendation.”
– Founder

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