Capitalizing on Shark Tank Appearance
Dreampad, an innovative science-backed sleep technology, had just made its biggest TV debut yet—appearing on Shark Tank. With national exposure generating a surge in demand, they needed a fast, strategic paid media approach to capitalize on the momentum and turn viewers into customers.
CLIENT: Dreampad
CHANNELS: Paid Search, Paid Social
THE RESULTS
%
average Facebook CTR
%
website traffic increase YoY
%
increase in orders YoY
About the Client
THE CHALLENGE
With the Shark Tank effect in full force, Dreampad faced a critical window of opportunity—but also unique challenges:
Massive Surge in Search Demand: A Shark Tank feature spikes brand search volume overnight, requiring real-time paid search optimizations to capture intent.
High Social Engagement, But No Conversion Strategy: Viewers were discussing Dreampad on social media, but without structured ad campaigns, this buzz wouldn’t translate into sales.
A Tight Timeline for Execution: With a short window to capitalize on TV exposure, we had to move fast—launching an integrated campaign that maximized sales while keeping ad costs efficient.
THE SOLUTION
To capture demand and sustain long-term growth, we executed a dual-platform strategy designed for rapid scaling.
Paid Search: Capturing High-Intent Buyers
- Branded Search Protection: We launched aggressive Google Ads campaigns to own Dreampad’s search results, preventing competitors from bidding on their name.
- Non-Branded Expansion: We targeted high-intent keywords around sleep technology, relaxation, and Shark Tank products, expanding reach to new audiences actively seeking solutions.
- Conversion-Focused Funnel Design: Search campaigns were structured for different buying stages, from awareness-driven queries to direct purchase intent.
Paid Social: Retargeting & Audience Expansion
- Shark Tank Audience Targeting: We built hyper-relevant Facebook & Instagram audiences based on Shark Tank fans, sleep product interest, and past website visitors.
- A/B Testing for Best-Performing Creative: One campaign leveraged social proof from the TV appearance, reinforcing credibility. Another focused on product benefits, tying Dreampad’s science-backed technology to real-life sleep improvements.
- Retargeting Strategy for Maximum Conversions: Website visitors were retargeted with purchase-focused CTAs (limited-time offers, urgency messaging).
- Lookalike audiences were created based on converting customers to expand reach efficiently.
By taking a data-driven, full-funnel approach, we converted TV buzz into real business growth—proving that a strategic paid media campaign can amplify and extend the impact of a national TV appearance.
“Boundless Agency was instrumental to our success on all projects and pleasant to work with. I had full trust in them to accomplish projects and meet deadlines, and they consistently met that trust with exceptional work. A brilliant and enjoyable marketing team; Boundless has my highest recommendation.”
– Founder