Increasing Sales for A Neuroscience Market Leader

While the client has been advertising digitally for years, we were able to find ways to complement and expand their global paid media strategy with horizontal and vertical scaling.

 

Client

Emotiv

Channels

Paid Social
Paid Search

About the client

EMOTIV is a bioinformatics company advancing understanding of the human brain using electroencephalography (EEG). Emotiv’s mission is to empower individuals to understand their own brain and accelerate brain research globally.

The Challenge

The client has been advertising digitally for quite some time; yet, they wanted us to audit the accounts to identify opportunities for optimization and revenue growth.

What has started as an audit, grew into a new comprehensive strategy for paid search and paid social channels.

While the product offering is very innovative and cutting-edge, it remains a niche product for specific audiences that are looking for ways to incorporate neuroscience into education, marketing, workplace wellness, and more.

The Solution

Since both paid search and paid social accounts have been accumulating lots of data, we quickly jumped into optimizations and identified new key areas of opportunities.

For Facebook strategy, we have leveraged the power of lookalike audiences to quickly identify and scale the right audiences that were eager to learn more and purchase this cutting-edge technology.

With Google, we have identified new topics for middle and top-of-the-funnel search intent to complement an existing bottom-of-the-funnel strategy.

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Ran tests to help us identify the effective mix of placement, audience, messaging, and visuals

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Increased the volume of conversions with a global targeting

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Identified key opportunities in improving the user experience on the website by leveraging the signals we received from the traffic we drove

By increasing the sheer volume of conversions, we have further strengthened the Facebook algorithm and its understanding of the target audience.

We have also used the data of user behavior to suggest improvements to the website experience that will further improve conversion rates.

THE RESULTS

Average CPA

Average CPA for cold audiences

Average CPA for retargeting campaigns

ROAS

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