Improving Lead Generation for B2B Healthcare Recruiment Software
The client came to us frustrated with a well-known agency and a low-performing Google Ads account. We were able to dramatically improve their paid search performance as well as build a trusting and positive relationship.
CLIENT: Healthcare Recruitment Software
CHANNELS: Paid Search
THE RESULTS
%
decrease in cost per conversion
%
increase in impressions
%
reduction in CPC
About the Client
An award-winning platform, revolutionizes healthcare recruitment by streamlining the process to attract, hire, and manage top talent. Despite their innovative approach, their paid media performance, particularly in Google Ads, needed significant enhancement.
THE CHALLENGE
THE SOLUTION
Boundless Agency stepped in to transform Apploi’s paid media strategy. We started by overhauling the Google Ads account structure and reallocating the budget to focus on efficiency and effectiveness. Our team conducted a deep dive into performance analytics, identifying and capitalizing on high-performing keywords. We expanded Apploi’s reach by launching comprehensive campaigns across Google’s platforms, including Performance Max and Display campaigns.
Our approach was to create a holistic marketing funnel that engages users at every stage—from awareness (top of the funnel) to consideration (middle of the funnel) to decision (bottom of the funnel). In just 3 short months, we achieved the following results.
Looking ahead, Boundless Agency and Apploi are excited to broaden our successful strategy. We plan to enhance keyword coverage and further refine our funnel approach on Google Ads. Additionally, we aim to replicate our effective strategy on Bing Ads and launch targeted campaigns on LinkedIn and Programmatic platforms, ensuring Apploi’s continued dominance in healthcare recruitment.