DRIVING CLIENT SIGNUPS FOR A MEDICAL SPA

Medical Spas and Aesthetic Services Are on the Rise. Through Facebook Targeting and Creative Testing, We Were Able to Drive New Client Sign Ups for This Client.

 

Client

Pravan Clinic for Emsculpt NEO

Channels

Paid Social

About the client

EMSCULPT NEO is an innovative body shaping procedure approved by FDA that provides simultaneous fat elimination and muscle building. Clients typically need multiple procedures over a 6-month timeframe. An average cost for the entire procedure averages around $3,000.

The Challenge

We were tasked with uncovering potential audiences, and testing messaging and visuals on Facebook and Instagram platforms. Through creative and messaging testing, we were able to narrow down our audiences and drive a consistent volume of new leads and clients to the website.

The Solution

We employed Facebook and Instagram to reach target audiences, as well as strategically test messaging and visuals that they would respond to.  Once we found the right mix of these variables, our task was to maximize the volume of leads at the lowest cost.

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Ran tests to help us identify the effective mix of placement, audience, messaging, and visuals

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Drove high volumes of traffic to the website where high percentages of visitors turned into qualified leads

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Helped the client choose the most effective messaging and visuals to continue to gain new clients

As we uncovered language and visual preferences, we were able to scale the campaigns to allow for a constant and consistent flow of leads.

As the algorithms learned and we have made optimizations, the cost per lead has been steadily decreasing, allowing for an even higher volume of conversions.

THE RESULTS

CPC on cold social audiences

%

average CTR

average cost per qualified lead

“Boundless Agency created a cohesive digital advertising strategy for our brand. Now, we enjoy a growing number of engaged followers, an impressive volume of website visitors, and a great conversion rate, all of which are the foundations on which we will continue to build our business. We are very optimistic for future growth and could not have been happier with the work that has been done to get us here.”

– David M., Pravan Health

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