Doubling ROAS for a Neuroplasticity Program
An inspiring founder of a neuroplasticity program came to us to improve the paid search efforts. Very quickly, Boundless was also tasked with paid and organic social campaigns as well as website optimization efforts.
CLIENT: re-origin
CHANNELS: Paid Social, Paid Search, Organic Social
THE RESULTS
%
Increase in ROAS
%
Increase in conversion rate
%
Increase in CTR
About the Client
re-origin, founded by Ben Ahrens, is a pioneering self-directed neuroplasticity program designed for individuals facing chronic conditions. Ben, after being bedridden for over three years with Chronic Neurological Lyme Disease, discovered neuroplasticity as the key to his recovery. Driven by his journey, Ben established re-origin to extend the transformative power of neuroplasticity to others, sharing his insights at esteemed venues including TEDx and the Biohacking Conference.
THE CHALLENGE
Despite the life-changing potential of their program, re-origin struggled to find footing in digital marketing, particularly with Google Ads. Their efforts to utilize paid search for brand growth and conversion rate optimization were failing to break even, resulting in suboptimal performance and a crucial need for strategic intervention.
THE SOLUTION
Boundless Agency took the helm in May, with a clear objective to revitalize the re-origin brand’s digital presence. Existing campaigns underwent rigorous optimization to maximize efficiency and effectiveness. We didn’t stop there; our approach centered on crafting targeted search campaigns that attracted highly qualified, bottom-of-the-funnel users—those already aware of their problems and seeking solutions. Our strategic overhaul was complemented by website optimizations aimed at enhancing user experience and conversion rates.
Our journey with re-origin continues to evolve. As we progress, our focus remains on refining and optimizing digital strategies to ensure the re-origin program reaches and transforms more lives. By maintaining strong, stable ROAS and continuously enhancing the website for conversion, we are setting new benchmarks for success in digital marketing within the wellness sector.
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